Why do most brands consider cross-border e-commerce as the first step to enter the Chinese market?
Over 60% of Chinese consumers prefer purchasing overseas products through cross-border retail platforms according to consumer import consumption data in China in 2022.
For imported brands, entering cross-border e-commerce platforms offers several advantages. Firstly, it provides a quicker and more flexible way to adapt to the dynamic Chinese market. Secondly, it helps mitigate the high costs associated with building a dedicated team in the early stages.
Once brands establish their foothold and gain traction, they can gradually expand their presence and shift towards localized operations.
If you’re eyeing the Chinese market, cross-border e-commerce could be your option.
Resource : 亿欧智库
