Undr

The idea for Undr came from two young Asian Americans who wanted to create their own brand for men in China. From the initial idea in their minds, to the positioning of the brand, the design of the prototype, to the final logo and product packaging. Every step was finalized by tiefblau and moodley designers together with the brand.

Behind the design work includes a lot of research work, including market research, competitive product research, etc.