Rising above its ordinary paper bag packaging, Luckin Coffee has captured consumer attention by encouraging creative reuse. These bags have been transformed into practical desk organizers, small accessories, and even thoughtful gifts for friends. Many customers admit that they purchase Luckin Coffee solely for its paper bags. The official Luckin Coffee accounts on Weibo and Xiaohongshu (Little Red Book) feature tutorials and user-shared creations, making it easy for users to learn and showcase their own “masterpieces” on their social media feeds.
Luckin Coffee targets white-collar users. The simple, affordable, yet creative marketing approach of origami perfectly embodies the brand’s slogan, “Creating Lucky Moments, Inspiring a Better Life.”
