New Promotional strategies for the coming Double 11 Chinese online discount season
🟢 Lowest Price
Focusing on price competition still the key aspect.
JD.com has provided a subsidy of 2 billion for the event, while Tmall offers exclusive resources to support low-priced products, giving them more opportunities to be showcased.
Besides that, Taobao and Tmall encourage sellers to participate in both official markdowns and cross-store discounts, further lowering the shopping threshold for consumers.
🟢 Value-added Experience
During Double 11, products purchased through Douyin’s “Hourly Delivery” and Tmall’s “Half-day Delivery” can be delivered to consumers on the same day, eliminating concerns about delivery delays due to logistics congestion.
🟢 Shopping + Entertainment
During Double 11, the official platforms introduced online variety shows, such as star concerts, ELLE Fashion Festival, and a live broadcast, allowing consumers to watch, play, and sell simultaneously.
How will consumers react to these new strategies? Let’s wait and see.
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picture from： jingdon
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